a segment of the potential consumers of media services distinguished by criteria that shape their consumption behaviour, like age, education, sex, social status, residence, attitudes, etc
A group of Consumers or an aggregation of groups of Consumers clustered e.g. by class of age , social categories or else.
- age 14 to 29
- rural youth
- males over 70
- culture oriented people
- fun oriented people
- school kid's parents
- low educated males under 25
- young progressive people
- rural youth
- males over 70
- culture oriented people
- fun oriented people
- school kid's parents
- low educated males under 25
- young progressive people
Details
Relationships
- Audience
- Concept
- Identifier
Referenced by
- Audience
- Campaign
- Consumer
- Consumption count
- Editorial object
- Publication channel
- Publication Event
- Publication platform
- Publication service
ec:Audience
planning
class
class