Definition
a group of potential media consumers clustered by age, interest, social categories, or similar
Description
A group of potential media consumers clustered by age, interest, social categories, or similar. Audience descriptions are used to characterize the intended or observed population for editorial or service analysis.
Example
- age 14 to 29
- rural youth
- males over 70
- culture oriented people
- fun oriented people
- school kid's parents
- low educated males under 25
- young progressive people
- rural youth
- males over 70
- culture oriented people
- fun oriented people
- school kid's parents
- low educated males under 25
- young progressive people
Details
Relationships
- Audience
- Concept
- Identifier
Referenced by
- Audience
- Campaign
- Consumer
- Consumption count
- Editorial object
- Publication channel
- Publication event
- Publication platform
- Publication service
Key
ec:Audience
CCDM domain
planning
Resource type
class
Types
class
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