Definition
a strategy for coordinated publishing effort towards a target audience
Description
A Campaign defines a strategy for publishing content (EditorialObjects and related Resources/MediaResources/Essences) to a targeted Audience according to a PublicationPlan. Campaign strategies can be adapted taking into account the analysis of the Resonance of related ConsumptionEvents (e.g. likes, downloads, etc). Campaigns can apply to a variety of broadcasting strategies e.g. advertising campaigns, promotional campaigns or else.
Example
- an advertisement effort for a product, by publishing a set of videos at a time and on a channel, when and where the target audience can be effectively reached
- an announcement of the journalistic coverage of an upcoming government election from many different perspectives and for a variety of target audiences published on several channels of linear TV, linear radio, social media, podcast portals, etc.
- an announcement of the journalistic coverage of an upcoming government election from many different perspectives and for a variety of target audiences published on several channels of linear TV, linear radio, social media, podcast portals, etc.
Details
Relationships
- Audience
- Concept
- Identifier
- Publication plan
- Resonance
Key
ec:Campaign
CCDM domain
planning
Resource type
class
Types
class